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Custom web design · Hand-coded

Smart Sites that
print appointments.

Custom-coded websites for local businesses that need more than a pretty brochure. Every Smart Site is a full conversion system — strategy, design, code, copy, lead capture, and automated follow-up — built from scratch to turn visitors into booked customers.

  • Under 900 ms load time
  • <300 KB total weight
  • You own the code
espiritujiujitsu.com
Espiritu Jiu-Jitsu — Smart Site custom web design by Conversion Bees

Trusted by local businesses growing on autopilot

Espiritu Jiu-Jitsu Apex MMA Summit Training FitCore Studio Iron Wolf BJJ Rampart Gym Peak Performance Vanguard Martial Arts Espiritu Jiu-Jitsu Apex MMA Summit Training FitCore Studio Iron Wolf BJJ Rampart Gym Peak Performance Vanguard Martial Arts
Inside every build

Not a site. A conversion system.

Every Smart Site ships with six layers working together. Miss one and the whole system leaks. This is everything we build into every project — not an upsell list.

01

Conversion strategy

We map your customer journey, audit your offer, and architect the exact path from stranger to booked call. The site is downstream of the strategy — not the other way around.

02

Custom design

Hand-drawn in Figma, tuned for your brand, built to look nothing like the template everyone else is running. Mobile-first, motion-aware, conversion-obsessed.

03

Hand-coded development

Every pixel is real code. No drag-and-drop, no page builder bloat, no "theme" dependencies. Under 300 KB total, under 900 ms on 4G, clean semantic HTML.

04

Copy that sells

Direct-response copywriting baked into every section. Hooks, proof, objection handling, and CTAs designed to move visitors toward one action — booking the call.

05

Lead capture + automation

Forms that fire into an automated email + SMS follow-up within 60 seconds. Nurture sequences, no-show recovery, review requests — the whole engine behind the button.

06

SEO + analytics foundation

Technical SEO, schema markup, local Google Business Profile tuning, and analytics wired up so you can see exactly which pages, sources, and campaigns are printing money.

The six-week build

From kickoff to launch in six weeks.

Most agencies stretch a build across four months. We don't. Tight scope, weekly checkpoints, and a clear exit plan means you're converting before other agencies have finished mood boards.

  1. Week 0

    Discovery + strategy

    Kickoff call, brand audit, offer teardown, competitor review. We come out the other side with a written conversion map and a full sitemap.

  2. Week 1–2

    Design

    Custom design in Figma. Homepage first, then interior pages. Two rounds of revisions baked in. You approve every screen before a line of code is written.

  3. Week 2–4

    Development + copy

    Hand-coded build, responsive polish, copy drafted and refined with you. Lead capture, automations, and the follow-up sequence all wired up in parallel.

  4. Week 5

    QA, SEO, analytics

    Speed audit, accessibility pass, schema markup, analytics tracking, form testing, mobile QA on real devices. We break it hard before launch so visitors never do.

  5. Week 6

    Launch + handoff

    DNS cutover, monitoring on, follow-up automations live. You get full source code, deploy access, and a 30-day tuning window so we can iterate based on real traffic.

Why custom wins

A template won't outsell a craftsman.

Wix, Squarespace, and WordPress themes are optimized for the builder — not your business. Here's the honest comparison most agencies won't show you.

Dimension
Wix / Squarespace / WP
Conversion Bees
Build method
Drag & drop template
Hand-coded by real developers
Page weight
3–8 MB of bloat
Under 300 KB
Load time on 4G
4–12 seconds
Under 900 ms
SEO foundation
Generic. Every template ranks the same.
Technical SEO built into every file
Conversion architecture
Forms that email an inbox and die
Strategic CTAs, lead capture, trust signals
Automated follow-up
None. That's a separate tool.
Email + SMS within 60 seconds
Who owns the code
Locked to the builder forever
You. Full source, full control.
Monthly cost to maintain
$20–$80/month, forever
Host it anywhere. Own it outright.
Featured case study

From 15 97 new sign-ups a month.

Espiritu Jiu-Jitsu was running ads with nothing to show for it. We rebuilt the site, layered in automated lead nurture, and tuned the offer. Drag the slider to see what changed.

+547% New student sign-ups
4.8x Return on ad spend
Before · 2.3% conversion After · 14.7% conversion
Receipts

Numbers we've put on the board.

Averages across every Smart Site we've launched — martial arts schools, fitness studios, local service businesses.

0% Average lift in qualified leads
0.0x Average return on ad spend
0% Higher conversion rate vs. industry
0+ Local businesses transformed
Client stories

Don't take our word for it.

Conversion Bees completely transformed our online presence. Within 60 days our website went from generating 2-3 leads a week to 15-20. The automations alone save us 10 hours a week.
MR
Marcus Rivera Owner, Apex MMA Academy
We were spending $3,000/month on ads with nothing to show for it. After Conversion Bees rebuilt our site, we're getting 4.8x on every dollar.
SC
Sarah Chen FitCore Studio
Our old site was a digital flyer. This one books consultations while we sleep. Best investment we've made in five years of running the gym.
DP
David Park Summit Training Center
The before/after on my homepage is the first thing new students mention. It feels like a real brand now — not a template.
JR
Jessica Reyes Iron Wolf BJJ
We stopped chasing leads manually three months ago. Now the follow-up runs itself and I just show up to the booked calls.
TB
Tom Bradshaw Rampart Gym
Straight answers

Questions worth asking.

How much does a Smart Site cost?

Elite-level websites shouldn't break your bank. Smart Site builds start at $2,500 — a one-time build fee. From there, you pick the engine that runs behind it: $297/month for our Core plan (foundational SEO plus our lead-capture and automation software), or $397/month for our Growth plan (ongoing programmatic SEO plus our full backend automation software with advanced nurture sequences). No contracts, no hostage situations, no agency markup on software you'll never touch. On your free strategy call we'll map out exactly what you need so there are zero surprises.

How long does a Smart Site build take?

Most Smart Sites launch in 4-6 weeks from kickoff. That includes strategy, custom design, development, copywriting, conversion architecture, automation setup, and launch. Rush builds in 2-3 weeks are available for an additional fee if you are in a hurry.

What if I don't have enough traffic yet?

A website is only half the system. That's why we also run paid ads, SEO, and content — to open the faucet. If you're starting from zero, we'll recommend a combined package so your site has traffic to convert from day one. No point building a Ferrari with no gas.

Do I own the site when you are done?

Yes. Completely. Full source code, full hosting control, full flexibility. You can host it on Cloudflare, Vercel, Netlify, or anywhere else. No lock-in, no monthly builder fees, no hostage situation. That is the opposite of how Wix and Squarespace work.

Can you guarantee SEO rankings?

Nobody honest can guarantee specific rankings — Google changes the rules constantly, and anyone who promises you page-one is lying. What we can promise is a technically bulletproof site, a 4-pillar SEO approach (technical, on-page, content, local), and monthly deliverables you can audit. Rankings are the output, not the input.

Who is Conversion Bees a good fit for?

Local service businesses that rely on appointments and new-customer flow — martial arts schools, gyms, fitness studios, med spas, dental practices, home service businesses, professional services. If your growth depends on turning web visitors into booked calls, we are built for you.
No contracts · No pressure

Every day without a Smart Site is revenue you'll never get back.

Book a free 30-minute strategy call. We'll audit your current site, map your conversion gaps, and tell you exactly what it'd take to 3x your appointments. If we're not a fit, we'll say so.

  • Free conversion audit
  • Custom growth roadmap
  • No contracts, no pressure